Lavazza, the historical coffee brand, opened its new headquarters very close to the centre of Torino, in a brand new and futuristic building called Nuvola, cloud in Italian.
In June 2018, Lavazza also opened a new museum dedicated to coffee. Developed in 5 thematic areas, the museum tells everything about coffee from the story of the Lavazza family, who started their business in a small shop in the city centre of Torino more than a century ago, to how you can use coffee to cook.
As soon as you enter, when you purchase your ticket, you will receive a little coffee cup to hold. This will be your virtual key to discover interactive contents and deepen some of the topics proposed. You’ll only have to place the cup on specific signs along the visit path.
A museum for children.
I went there with my 10-years old nephew and, as soon as he received his cup -don’t worry, it’s just a cup, no coffee in it, he started jumping from corner to corner to find out what is coffe, how it is produced, how it can be used for recipes and even how an espresso can be made in space!
In fact, Lavazza has launched a coffee machine which, in 2015, was used for the first time to prepare an espresso cup in the space!
The five sections are:
Casa Lavazza, dedicated to the history of the Lavazza family
La Fabbrica, related to how coffee is selected and produced
La Piazza, which replicates an Italian square where you can find bars and experience your coffee
L’Atelier, a photo studio with objects and documents related to commercials and ads, where you can also take selfies
And the Universe, a virtual space to be plunged into the brand vision
At the end, a bartender will welcome you and prepare one of the delicacies proposed also in the nearby Lavazza restaurant.
The museum is open from Tuesday to Sunday, with tickets from 5 to 10 euros. It is free for under 6yo.
How to arrive
The museum is located in Via Bologna 32 and can be reached with a 30 minutes walk from the Castle Square. I suggest to take a bus from Via Garibaldi, near the Castle square. From the bus stop n.245, take bus 11, 57 or 27 and you will reach the museum in 14 minutes.
Remember to buy the ticket at the tobacconist’s.
The tourist office is right in the Castle Square, so you can ask them for the bust stop. Don’t forget to ask if there are special shuttles. In fact, for special events the museum might be included in organised tours leaving from the city centre.
So, if you are a coffee lover and are planning a stop in Turin, this is the right place for you.